Digital Marketing / Advertising / Online Marketing are probably the most used terms of the industry today. However, it is sadly just a lot of jargon for most of your companion who hear it and use it to convey their travel. What exactly is digital marketing and what part of it critical for today’s business specific person? We’re here to break it down in which you in the simplest words possible.
Online Marketing is solely marketing of marketing onto digital platforms so as to hold onto your loyal consumers as well as increase your reach to new potential target audience immediately.
That is one. That is what Online marketing is definitely. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media online marketing?
The answer is yes. Digital / Internet marketing can be a wider concept accompanied by social media marketing in the sense that, all social networking platforms are available digitally i.e. via the internet. However, there are other platforms that fall under digital marketing rather than social media marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online web. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of the product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a connected with developing your website’s content in wherein allows the search engine’s algorithm to crawl and test out your website efficiently. It’s a way to get higher rankings their search results inside the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every site owner as it assists you to stand out on the list of sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed to publicize your product or service on interpersonal networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it for you to products that possess a B2C segment.
There is a stimulating concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple cases. It can be seen as as soon as the consumer on various platforms, websites and showing your personalized ad copy to them so as preserve reminding them relating to visit to expenses.
This also enables us to run on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds . . ..
However, for an incredible digital / Web marketing experience, a campaign needs to be developed using all the above mentioned tools.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771